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Terence Swee

Founder & Chief Executive Officer

Terence is muvee's chief deal-seeking missile, spending no less than 400 hours a year at 30,000 ft traveling to various reaches of the globe in pursuit of new business. Terence has been instrumental in identifying and negotiating multi-million dollar licensing deals with the number one players in every consumer electronic segment that muvee participates in, and putting muvee's product on the world map within 2 years of founding the company.

Terence grew up playing with Lego bricks.  At age 12, he built a remote control aircraft out of balsa wood from scratch. The craft took off successfully on its maiden flight, but crash-landed due to 'pilot error'.  This was Terence's first lesson in business: you can build something but it doesn't necessarily mean you can also fly it!  Terence has been surrounding himself with smart people ever since.

Realizing that it made more sense to get others to fund his trips around the world, Terence started music lessons, and subsequently went on to win awards and a Yamaha scholarship. The avid jazz pianist now hangs around jazz clubs whenever he can on his travels, often waylaying the resident keyboardist just so he gets to jam with the band (until they call the bouncer...)

Terence's insatiable curiosity led him to pursue a degree in Electrical Engineering just so he could find out how things work.  In a bid to avoid working life, the Chief Opportunist somehow snagged himself a research scholarship that kept him in varsity on the pretense of doing a Masters degree, during which he published a smattering of academic papers on Wavelets and Multi Resolutional Analysis in the USA, Israel, Turkey and Australia.  In that time, Terence also started Pinkspider Productions, where he composed and sold commercial music ranging from radio jingles to pre-natal training soundtracks. He also managed a stable of musicians, booking them gigs at local hotels and clubs. The extra income enabled him to buy an expensive bicycle, backpack extensively around the world, and indulge in a little bit of volcano climbing along the way.

When he was finally forced to get a real job, Terence joined Kent Ridge Digital Labs where he combined his music knowledge and signal processing background to develop algorithms to aesthetically fuse voice and music using spectral manipulation techniques.  He went on to develop Beat Extraction and Tempo Analysis techniques and created means to measure the 'Emotional Index' of music.  These were later implemented into muvee’s flagship autoProducer product.  Terence soon realized it was more fun to travel the world and sell the stuff he had helped to build so, ever since muvee filed its patents in 2001, he has been working the international circuit showing autoProducer off to people. 

And lest anyone think the once-wacky kid has found sanity in a suit, let it be known that Terence is also an Ironman. Yes, he was crazy enough to take on the full 226km swim-bike-run triathlon challenge, and was only the 25th Singaporean to have completed it back in 2000. Lucky for him, Terence's Ironman story was published in a non-fiction title by Breakaway Books, NY, as proof.

Dr. Pete Kellock

founder

Starting in the late 1990's, Pete led the R&D team that became muvee.

He co-founded the company with Terence in 2001, and was its CEO till 2006. In 2007 he handed the CEO reins over to Terence but continued to guide and lead several areas: strategy, new initiatives, product definition, style aesthetics, the muvee patent portfolio and more.

He left muvee in 2010 to pursue some other passions: writing music, travelling, experimenting in other areas of digital media.

But his legacy lives on in muvee's pioneering spirit.