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April 3, 2002 muvee Technologies launches muvee autoProducer CobaltBreakthrough product for camcorder users' automatic video editing Singapore –– April 03 , 2002– muvee Technologies announces the launch of its new ‘muvee autoProducer Cobalt’ product for the PC. The software is the result of technology innovations which enable the world’s first smart automatic video editing software. The software is targeted at the 95% of camcorder owners who shoot video but do not have the time or inclination to tackle conventional editing tools. Pete Kellock, CEO of muvee Technologies said “In the past, people had to tackle complex editing tools and learn the tedious process of editing before they could get decent results. Not any more. muvee autoProducer is breakthrough software which enables them to go from raw video to a finished production in minutes, even seconds in some cases. It is completely automatic – the user simply supplies the raw video, picks any music they like and selects one of our built-in styles. Our software analyzes the video material and music and arrives at a set of “edit decisions” which create the finished production, complete with transitions and special effects, all tightly synchronized to the pace and rhythm of the music. It’s like having an experienced video editor sitting inside your PC”. Pete Kellock explained “We’re pioneering this new field - automated video editing. It’s a totally new approach which provides great results in a fraction of the time required for editing manually. It transforms raw video which no-one is likely to watch into stylish, professional, emotionally-charged productions in a few moments. And the program is so simple it takes just a few minutes to learn - our tutorial is one minute long”. The software can use DV, AVI and MPEG-1 input video files and MP3 and WAV files for any music selected. It includes a choice of 24 production styles and the ability to mix in music or retain automatic mixing of the original video soundtrack. The software also allows the user to personalize the muvee productions with titles and credits. The muvee productions can be output in a range of formats such as MPEG-1 (for making VCD’s), ASF (for video emailing), AVI (for high-quality playback) or DV (for recording back to the camcorder). muvee autoProducer uses patent-pending analysis techniques. The video is analyzed for characteristics such as shot boundaries, low-quality material, the presence of human faces and the direction and amount of motion,. Selected music is analyzed for tempo, rhythm, cutting beats and overall energy/drive. The software uses this extracted information to decide how to edit the video. The software runs on the Microsoft Windows 98, 2000, ME and XP platforms. It is available now, priced $ 69.95. More details can be found at www.muvee.com muvee Technologies CEO, Pete Kellock added: “People are used to pointing a camcorder and getting superb results immediately. They want video editing which is just as quick and easy so that they can share that video magic with family, friends and colleagues in a form which the viewers are going to enjoy and which is going to impress them. muvee autoProducer does that. It’s radically faster than using any other video editing software - a thousand times faster in some cases. Plus there’s no learning curve to speak of… and it’s a lot more fun!“ About muvee TechnologiesFounded in 2001, muvee Technologies is a privately held company headquartered in Singapore. The company’s groundbreaking flagship product, muvee autoProducer, is the world’s only smart automatic video editing software for the PC. Underlying autoProducer’s simple six-button interface is patent-pending technology that dramatically simplifies the video editing process, enabling any user to automatically and easily create high-quality music videos and montages in a fraction of the time that it normally takes using other standard editing techniques. muvee licenses its core technology to digital media software companies, Roxio Inc., and ACD Systems International. In addition, the company’s products are sold in retail outlets in North America, Europe, Southeast Asia and Japan and directly from its website at www.muvee.com. Notes to Editors
Media Contact:Tania Chew |