muvee News

March 20, 2011

muvee Device Solutions Group Showcases New HD Video Editing Suite for Android OS at CTIA

Suite of 9 Separate Editing Tools, Including Trimming within the Compressed Domain, Now Available for Handset Manufacturers and Operators

ORLANDO, FL – March 20, 2011 – muvee Device Solutions Group [DSG], the pioneer and leader in video editing applications for mobile devices, today announced it will be demonstrating its new suite of HD video editing tools for Android operating systems at CTIA App World Pod #2895A.  Available for handset manufacturers and operators, the suite of 9 separate tools enables HD video editing on today’s Android-based devices without an increase in manufacturing costs for more main memory and faster CPUs. 

“Consumers have shown that capturing videos is not enough,” said Terence Swee, CEO, muvee.

”They want to be able to do something worthwhile with it.  Very often this is as simple as trimming it to size, removing that segment where you uttered something objectionable, to just replacing it with a music track.  There is no reason why consumers should not be able to do that right there on the phone.”

An ideal platform for editing and sharing videos, the Android OS continues to experience explosive growth.   Recent reports from Nielsen Company and Gartner both show the Android OS dominating smartphone sales in the US.  In its analysis of smartphone sales for the last 6 months of 2010, the Neilsen Company shows the Android with a 43 percent market share in the US.  Gartner recently reported that manufacturers shipped 67.2 million Android smartphones last year, up from 6.8 million in 2009.

“Even video editing on the PC has been a rather enthusiast crowd,” Swee added.  “We don’t expect consumers to suddenly want to make their next Hollywood blockbuster on the smaller screens with a touch interface.  However, what consumers will want to do are simple quick edits to package the video they have shot.  We enable them to do just that, using radically fast technology to reduce drain on battery and remove the need for large main memory on device.”

 

Each of the nine features can be used to build separate applications or be licensed separately. They are also ready to be shipped as a complete video editing application immediately. 

The Trim and Join Features enable users to cut out selected parts of the video and join any number of videos, of the same type and resolution, together.  It also enables users to join images, like creating title screens for their movies.  In addition, users can place a music track as background, record a voice-over message over the video, or simply blend music and voice over.  These functions use muvee’s compressed domain editing modules so all the above operations can be achieved without the need to decode and re-encode the videos, achieving super fast turnaround times of a few seconds, typically.

The Image and Text Overlay Feature allows for simple branding for on-the-go marketing videos and video blogging entries and the ability to tell a story with one’s videos. Along with the fade-in/out feature, users can quickly create elegant videos for their sites with powerful imagery, video, and text. 

 Also included are Time-warp Features like Slow Motion and Fast Motion, enabling users to create new experiences with the videos that they have shot.

For more information on muvee’s HD video editing toolkit, visit http://devices.muvee.com/.

 About muvee DSG

muvee Device Solutions Group was established in 2004 with the release of the world’s first video editing application on Symbian mobile phones for Nokia (NYSE: NOK). In 2006, DSG delivered the world’s first digital camera video editing application, Pictmotion for Nikon (TYO: 7731). Today, muvee DSG continues to be the leader in producing cutting edge applications for video editing on-the-go that have been embedded in devices by LG (KRX: 066570), Samsung (KRX: 005930), Nokia and Nikon. The formal creation of Device Solutions Group is a demonstration of muvee’s deep focus and commitment in embedded software, and to its device OEM customers. Visit http://devices.muvee.com/ for more information.

 

About muvee

Since 2001, muvee has been developing software and services featuring patented technology that lets people create and share professional-quality instant home movies out of unedited video, photos and music. muvee develops consumer products for a range of platforms and devices including PCs (muvee Reveal), Online (shwup.com), digital cameras, mobile phones and photo kiosks. muvee’s global customers include HP (NYSE: HPQ), Dell (NASDAQ: DELL), Nokia (NYSE: NOK), LG (KRX: 066570), Samsung (KRX: 005930), Sony (TYO: 6758), Olympus (TYO: 7733), Nikon (TYO: 7731) and Creative Technology (SGX: C76).  Visit www.muvee.com and www.shwup.com for more information.