June 23, 2005
Bringing Digital Media to Life in the Classroom with Instant Personal Video
muvee autoProducer makes video production remarkably fast, easy and fun for teachers and students alike
Singapore and Philadelphia, PA (NECC) –– June 23, 2005 – muvee Technologies, the pioneer and global leader in Instant Personal Video, takes its automatic video production software into the digital media classroom at the National Educational Computing Conference (NECC) in Philadelphia.
The multiple award-winning muvee autoProducer is the world’s first software to introduce intelligent, automatic video production to the majority of non-professional movie-makers. Featuring patented technology and design, muvee autoProducer has reinvented traditional video editing by adding an element of fun, and enabling even the most novice user to effortlessly transform raw video and pictures into professional-looking multimedia productions in seconds – literally thousands of times faster than is possible with conventional video editing software.
muvee autoProducer’s intuitive user interface and simplicity are designed for real people who do not have a lot of time to spend working on their video. Users simply select their video and pictures, add in their favorite music, and pick a production style. muvee's Artistic Intelligence™ analyzes the media to select footage highlights and weed out low quality shots. The software also determines the tempo and Emotional Index™ – or mood – of the music, before automatically piecing everything together with professional-looking effects and transitions synchronized to the beat. The end result is a polished production that can be saved and shared in many popular formats, including DVD. Advanced features, such as magicMoments™, also enable budding directors to quickly mark their “must-have” shots for inclusion with a simple Thumbs-Up button, and exclude other shots by giving them a Thumbs-Down.
Terence Swee, muvee’s Chief Opportunities Officer, said “autoProducer is an ideal tool for working with digital media in any learning environment because it’s so easy and fun to use, and the results really make you go ‘wow’. There’s virtually no learning curve: students can typically whip up their very first muvee in just 10 minutes. Subsequent muvees can be instantly done in 3 seconds, and each one can have a different look and feel. We all know how short the attention span of the modern student is. With muvee autoProducer, students get instant gratification, and are naturally spurred on to try out different music and styles. We’ve got over 100 styles that let you create a virtually infinite number of productions. Curious young minds are therefore captivated, inspired and encouraged to experiment, control and innovate.”
“Teachers and students at all levels can exercise their creativity by making muvees for show-and-tell, field trips, photo-video essays, graduation, prom night, and of course, that spectacular shot of the winning touchdown. Yearbook teams can make muvees of students and events as a DVD souvenir, and teachers can develop digital media projects that students will be interested in producing and proud to exhibit. Whether you’re in grade school, high school or beyond, muvee really makes digital media more compelling, meaningful and engaging,” he added.
muvee Technologies fully supports the nurturing of learning minds and has an academic purchase scheme that currently offers tiered discounts of up to 60% on academic software licenses of muvee autoProducer and muvee stylePacks. In conjunction with the NECC 2005 show, an additional 10% discount will be applied to all academic licenses purchased online at www.muvee.com/schools between June 27 and July 31, 2005.
Members of the press, educators, school technology coordinators, software distributors and other industry representatives are invited to meet with the muvee Team from June 27 – 30 at NECC 2005, Booth #3014, to experience first-hand the power of muvee’s Instant Personal Video technologies in the classroom.
About muvee Technologies
Founded in 2001, muvee Technologies is the pioneer and global leader in a dynamic new field: Instant Personal Video. muvee's products are available for the PC, camera phones and other platforms, and have sold into more than 150 countries worldwide. muvee’s global partners include Hewlett-Packard, Nokia, Sony, Nikon and ATI. For more information, please visit www.muvee.com.
About the National Educational Computing Conference
For more than two decades, NECC has been the premier forum in which to learn, exchange, and survey the field of educational technology. This annual conference is presented by The International Society for Technology in Education (ISTE) and keyed to the National Educational Technology Standards (NETS). The conference features hands-on workshops, lecture-format and interactive concurrent sessions, discussions with key industry leaders, and the largest educational technology exhibit in the world. For more information, please visit www.iste.org/necc.
Notes to Editors
muvee (pronounced mew-vee), n ., always written entirely in lowercase- A stylized video production created in seconds using intelligent, automatic editing technology.
- An abbreviation for muvee Technologies , the creators of muvee autoProducer software.
“muvee” is a registered trademark of muvee Technologies Pte Ltd.
Contact:
Tania Chew
Chief Publicist
Email: tania.chew@muvee.com
Elvin Low
Director of Business Development
(925) 577 7599
Email: elvin.low@muvee.com