June 9, 2005
It's Playtime: muvee Takes Fun, Personalization and Creative Expression Beyond the Camcorder with Updated Logo
Singapore –– June 09, 2005 – muvee Technologies, the pioneer and global leader in Instant Personal Video, has refreshed the muvee-man in its logo to reflect the fun and simplicity of its core offering. Maintaining his signature sniper pose, the muvee-man’s camcorder has now been replaced with a stylized 'play' symbol that alludes to creative human expression and having fun with media everywhere. With this change, the muvee-man better reflects muvee’s mission to make video production fast, personal, easy, playful, and human.
Paul Koh, Creative Director at muvee, said, “muvee has broken out of the confines of traditional video editing and created its own genre of Instant Personal Video. Our technology is continuously growing beyond the PC and camcorder, and we’re now in the living room, ubiquitous on mobile camera-phones, and continuing to make our way into all sorts of spaces where people can use and share media in a meaningful way to express themselves. muvees unlock the feeling in a video or a bunch of pictures to make people play, have fun, share and interact. Our refreshed muvee-man invites people to play and have fun experiencing the possibilities that muvee offers, and reflects our progress and philosophy.”
He added, “Our muveeStyles are more than just templates. They’re fun tools for creative expression that, together with music, evoke an emotional response from users and viewers alike. Our users write to us all the time saying that their muvees make them laugh out loud or move them to tears. For many, making and sharing muvees has become the basis for regular gatherings with friends and family. This is how people are using muvee in real life.”
For more information on muvee’s updated logo, please visit http://www.muvee.com/website/muvee_mark.php.
About muvee Technologies
Founded in 2001, muvee Technologies is the pioneer and global leader in a dynamic new field: Instant Personal Video. muvee's award-winning autoProducer software features unique patented technology which revolutionizes the process of video production, allowing people to turn their raw video and photos into professional-looking, polished “muvees” in hundreds of different styles. Users need no prior experience working with video, and each production is finished in seconds – literally thousands of times faster than is possible with conventional technology. muvee’s products are available for the PC, camera phones and other platforms, and have sold into more than 150 countries worldwide. muvee’s global partners include Hewlett-Packard, Nokia, Sony, Nikon and ATI. For more information, please visit www.muvee.com.
Notes to Editors
muvee (pronounced mew-vee), n ., always written entirely in lowercase- Slick video production created in minutes using intelligent, automatic editing technology.
- An abbreviation for muvee Technologies , the creators of muvee autoProducer software.
“muvee” is a registered trademark of muvee Technologies Pte Ltd.
Contact:
Tania Chew
Email: tania.chew@muvee.com