muvee News


April 28, 2004

Automatically Make Video Productions Like A Pro With muvee's New Collection of Classic Professional Styles

Singapore –– April 28, 2004 – muvee Technologies, the pioneer in automatic video production, has released its new Pro Classic stylePack. The 24 professional styles in this series use clean cuts and simple dissolve transitions with no special effects applied. The styles differ in how they select and cut the video, allowing the user to emphasize steady or fast-motion shots, and shots with human faces. They also provide a wide range of cutting speeds from very slow to very fast.

Dr. Pete Kellock, founder and CEO of muvee Technologies said, “We’ve had a huge number of requests from users for a wider range of straightforward editing styles, ones that cut the video in different ways yet keep it simple and clean with no fancy effects or added graphics. This pack addresses that demand. It will appeal to our professional users and to anyone who believes ‘less is more’ in video productions. It supplements the three Pro styles that come bundled with muvee autoProducer, offering greater creative variety.”

muvee styles are production templates. Each style has its own set of intelligent video editing algorithms, which create the look of the finished production made from the user’s raw video. These algorithms determine which parts of the raw video should be included in the production, where to cut in and out of each shot, what kinds of transitions and effects to use, what graphics use and how to animate them, how the production should be paced to the user’s choice of music, and many other factors.

The new Pro Classic stylePack is now available at $19.95 from muvee’s styleLabs at www.muvee.com/website/stylelabs.php. muvee Technologies will release up to 200 new styles this year, which users can download from muvee’s styleLabs.


About muvee Technologies

Founded in 2001, muvee Technologies is a privately held company headquartered in Singapore with a subsidiary, muvee Technologies, Inc. in New York. To date, the award-winning* muvee autoProducer has sold into over 70 countries worldwide, and is currently bundled with products by Hewlett-Packard, Sony and ATI, among others.

Designed to be fast, easy and fun, muvee autoProducer is a user-friendly PC application that lets anyone transform dull home videos and pictures into slick, professional-looking productions. Users simply add in their videos and pictures, choose some music, and apply a creative production style. Within minutes, muvee autoProducer analyzes the footage to pick out key scenes, before automatically cutting these video highlights to the music, with effects and transitions synchronized to the beat. Users can instantly create a new production of the same footage simply by choosing a new style.

* CHIP Germany’s Testsieger award (March 2004), PC Magazine’s “Best of 2003” award (January 20, 2004), PC Magazine’s four-star award (May 6, 2003).


Notes to Editors

muvee (“mew-vee”) n., always lowercase
  • Slick video production created in minutes using intelligent, automatic editing technology.
  • An abbreviation for muvee Technologies , the creators of muvee autoProducer software.

“muvee” is a registered trademark of muvee Technologies Pte Ltd. For more information, please visit www.muvee.com.

Media Contact:

muvee Technologies  Davis-Marrin Communications
Tania Chew  Mark Shapiro 
Tel: +65 6822-8662  Tel: (858) 573-0736 
Email: tania.chew@muvee.com  E-mail: mshapiro@davismarrin.com