January 7, 2004
muvee Technologies' Automatic Video Production Software Adopted by Sony's Digital Imaging Devices
muvee's pioneering technology will dramatically simplify creative photo and video production for millions of consumers.
CES, Las Vegas, Nevada –– January 07, 2004 – muvee Technologies, the leader in automatic video production, announced today that muvee autoProducer has been selected for bundling with Sony’s latest camcorder models. This user-friendly photo and video editing suite features innovative technology that enables anyone to automatically and easily create compelling productions from their digital media up to 1,000 times faster than by conventional manual operation.
muvee is thrilled at this opportunity to help even more consumers quickly and easily produce professional-looking, rich media in a fun way,” said Dr. Pete Kellock, Founder and CEO of muvee Technologies. “When muvee first introduced the concept of automatic video production more than two years ago, we created a whole new playing field for consumer electronics and multimedia to come together. I believe Sony’s decision will further extend our leadership in this area.”
With muvee autoProducer, users simply add in their photos and/or video, choose some music, and apply a creative editing style from the program’s built-in list. In minutes, the software’s Artistic Intelligence automatically analyzes the media for key scenes, before producing a finished “muvee” of the best video and photo highlights that are cut to the music, with style effects synchronized to the beat. The application’s editing styles are central to the program’s ease of use, and each one has unique effects, transitions and other characteristics that lend a particular look and feel to a production. The “Over the top Music Video” style, for example, makes a slick, fast-cut music video, while the “Classic Sepia” style recreates the effect of silent 1920s movies in a sepia tone, complete with projector twitches and scratchy film effects.
Dr, Kellock added, “The most exciting thing about our software is its dynamic nature. As people take more pictures and video, they want ever more creative variety. muvee addresses this with plug-in styles that users can buy online. In the last 2 months alone, we created and released 14 new styles. We expect to release over 100 new styles in 2004 created along themes such as children’s birthday parties, weddings, Christmas and Valentine’s Day – anything you can think of!”
About muvee Technologies
Founded in 2001, muvee Technologies is a privately held company headquartered in Singapore with a subsidiary, muvee Technologies, Inc. in New York. The company’s award-winning product, muvee autoProducer, is the world’s first smart automatic video production software for the PC that lets anyone to create professional-looking productions automatically and easily from raw video, often thousands of times faster than any other approach.
To date, muvee autoProducer has sold into over 60 countries worldwide directly from the company’s website at www.muvee.com, and is also available at retail outlets in Europe, Southeast Asia and Japan.
muvee Technologies has showcased its groundbreaking technology at leading industry events, including COMDEX and International CES in the USA, World PC Expo in Tokyo, and CeBIT in Germany.
Notes to Editors
muvee (“mew-vee”) n., always lowercase- Slick video production created in minutes using intelligent, automatic editing technology.
- An abbreviation for muvee Technologies , the creators of muvee autoProducer software.
“muvee” is a registered trademark of muvee Technologies Pte Ltd. For more information, please visit www.muvee.com.
Media Contact:
Tania Chew
Tel: +65 6822-8662
Fax: +65 8622-8661
Email: tania.chew@muvee.com