April 23, 2002
muvee wins prestigious National Infocomm Award (NIA)
muvee autoProducer announced as a winner for the 'Most Innovative Infocomm Product/Service' among more than 347 entries.
Singapore –– April 23 , 2002– muvee Technologies Pte. Ltd. has received one of the prestigious National Infocomm Awards given by the Infocomm Development Authority of Singapore for its muvee autoProducer product which has been recognized in the Most Innovative Product or Service category.
Pete Kellock, CEO of muvee Technologies said “We are delighted to have been given this award. Some 347 nominations were received across a wide range of innovative products and services and being one of the winners is very gratifying indeed”.
muvee autoProducer is the world’s only smart automatic video editing software. It takes an entirely new approach to video editing by using analysis of the media in order to derive the construction of the final production. The software runs on the PC platform and is aimed at the 95% of consumers who shoot video but do not have the time or inclination to tackle traditional video editing tools. The software can create video productions 10-100 times faster than manual editing tools.
Pete Kellock explained “Automatic video editing is an entirely new field and we have pioneered it in Singapore. We’ve sold muvee autoProducer to customers in some 39 countries so far and we have also licensed our technology for use in video editing products made by a number of companies in North America. About 20% of our revenues are made from sales of our software to professional editors. These professionals are working in video production houses, the corporate video sector and television stations and it is a great endorsement of our technology that these professionals are impressed by the quality of the productions which muvee can make are so keen to use it for commercial productions”.
muvee autoProducer uses patent-pending analysis techniques. The video is analyzed for characteristics such as shot boundaries, low-quality material, the presence of human faces and the direction and amount of motion,. Selected music is analyzed for tempo, rhythm, cutting beats and overall energy/drive. The software uses this extracted information to decide how to edit the video.
The software runs on the Microsoft Windows 98, 2000, ME and XP platforms. It is available now, priced $ 49.95. More details can be found at www.muvee.com
muvee Technologies CEO, Pete Kellock added: “This award has been a great boost to our very dedicated team and proves that Singaporean companies can lead the way in developing world class innovations which target a global market“.
About the National Infocomm Awards
The National Infocomm Awards is the highest industry accolade for Infocomm innovation in Singapore. Organised by the IDA, ec.Think and CommerceNet Singapore, the Awards are a joint effort between the government and industry to recognise innovative products or services, and use of Infocomm technology by organisations in Singapore. The awards are supported by major industry associations, such as the Association of the Telecommunications Industry of Singapore (ATIS), the Broadband Media Association (BMA), the Singapore IT Federation (SITF), and the Singapore Venture Capital Association (SVCA). The Awards are also supported by government agencies such as the Economic Development Board (EDB), the Ministry of Finance (MOF), and Spring Singapore (then the Singapore Productivity and Standards Board).
About muvee Technologies
Founded in 2001, muvee Technologies is a privately held company headquartered in Singapore. The company’s groundbreaking flagship product, muvee autoProducer, is the world’s only smart automatic video editing software for the PC. Underlying autoProducer’s simple six-button interface is patent-pending technology that dramatically simplifies the video editing process, enabling any user to automatically and easily create high-quality music videos and montages in a fraction of the time that it normally takes using other standard editing techniques.
muvee licenses its core technology to digital media software companies, Roxio Inc., and ACD Systems International. In addition, the company’s products are sold in retail outlets in North America, Europe, Southeast Asia and Japan and directly from its website at www.muvee.com.
Notes to Editors
- “muvee Technologies” and “muvee autoProducer” are always as written.
- muvee is a registered trademark of muvee Technologies Pte Ltd.
All other trademarks belong to their respective owners
Media Contact:
Tania Chew
tania.chew@muvee.com
Tel : +65 6822 8662