September 21, 2006
Embedded 'muvee Studio' Application in New LG 10mm Ultra Slim & T-DMB Mobile TV Phone Lets Users Instantly Create Stylish Multimedia Photo Shows
muvee, the pioneer and leader in automatic video, has teamed with LG Electronics to develop muvee Studio, an embedded camera phone application that lets users automatically turn pictures into emotionally engaging photo shows that are synchronized to music.
Singapore and Korea -- September 21, 2006 - muvee, the pioneer and leader in automatic video, has teamed with LG Electronics to develop muvee Studio, an embedded camera phone application that lets users automatically turn pictures into emotionally engaging photo shows that are synchronized to music. muvee Studio will debut in Korea later this month on LGs latest CDMA phones SB610, KB6100 and LB6100 for SKT, KTF and LGT.
Camera phones are maturing and now have features that rival many consumer digital cameras. These phones are also very personal devices that typically pack a powerful processor and operating system. By embedding our patented Artistic Intelligence automatic video production engine, LG is signifying to the world that their phones are ready for the video-centric users of today. Plain slideshows with background music just dont cut it anymore because todays savvy consumer demands a video experience that is not only rich but also emotionally engaging. By using muvees technology, LG harnesses over 5 years of dedicated research and a handpicked team of engineers who are technically advanced and artists in their own right, said Terence Swee, muvees founder and himself, a published engineer and accomplished jazz pianist.
The SB610, KB6100 and LG6100 models are the first LG camera phones to incorporate muvees automatic video production technology. The muvee Studio application is LGs answer to Whats the next big thing on camera phones? This offering aims to enhance LGs customers experiences with their phones, and lets them show and share their photos in a more compelling way.
muvee Studio can be accessed on the phone via Menu > Camera > muvee Studio. Upon launching the program, users only need to select the pictures they want to use and choose a style before making their production, which is called a muvee. Styles determine the look and feel of the final production, and each style includes its own music, effects and transitions. muvee Studio includes five styles Classic Sepia, Forever Yours, Moody, Over-The-Top Music Video and Pro: Very Fast.
Users can also control the sequencing of their pictures in the final muvee by choosing either the Shuffle or Ordered option. muvees can be previewed immediately, and instantly remade using different pictures and/or styles. muvees are saved in K3G video format, and can be sent via multimedia message to other phones.
The new multimedia phone models, which will be sold through all telecommunication companies in Korea, feature an Ultra Slimcard form factor and support Mobile TV (T-DMB).
About LG Electronics
LG Electronics, Inc. (Korea Stock Exchange: 6657.KS) was established in 1958 as the pioneer in the Korean consumer electronics market. The company is a major global force in electronics and information and communications products with more than 64,000 employees working in 76 overseas subsidiaries and marketing units around the world. With annual total revenues of more than US $16.9 billion (non-consolidated), LG Electronics comprises three main business companies: Digital Display & Media, Digital Appliance, Telecommunication Equipment & Handset.
About muvee
Founded in 2001, muvee is the pioneer and global leader in Instant Personal Video. muvee's patented technology revolutionizes home video production, enabling anyone to automatically turn video and pictures into professional-quality productions in hundreds of styles. Users need no prior experience working with video and each production is created in a fraction of the time that it would normally take using conventional video editing tools. muvees products are available for PCs, camera phones, embedding in CE devices, photo kiosks, websites and other platforms. For more information, please visit www.muvee.com.
muvee Contact Information:
Tania Chew
Chief Publicist
muvee Technologies
tania.chew@muvee.com
(718) 354 1221