March 13, 2007
muvee and MTV Asia Spice Up User-Generated Video with 'Film A Clip, Win The Trip' Online muvee-Making Contest
Top muvee-makers win tickets to the 2007 MTV Movie Awards in Hollywood
Singapore and New York –– March 13, 2007 – muvee, the pioneer and global leader in automatic video editing, has partnered with MTV Networks Asia to launch an online muvee-making contest in anticipation of the 2007 MTV Movie Awards. Registered MTV members in Singapore can enter the contest, sponsored by Kinder Bueno, at www.mtvasia.com/movieawards by submitting a combination of short video clips and pictures of their fun and quirky moments for remixing into a muvee.
In 3 steps, MTV members upload up to 100MB of their video clips and/or pictures, select a music track and choose a themed style from the collection of 10 styles provided at the contest site. They can also give their muvee a title and end credits before clicking ‘Make muvee’. muvee’s back-end web service then automatically creates a slick, MTV-style music video by cutting highlights of the user’s footage to the beat of the music, with synchronized visual effects based on the chosen style. Finished muvees are posted to the site’s online gallery for member voting, and 4 grand prize winners will walk away with a 3-day, 2-night trip to attend MTV’s Movie Awards in Los Angeles.
“MTV is at the heart and soul of bringing video imagery to music and so it makes perfect sense that their members should have a fun and easy way of creating music videos of their own to share online. muvee is excited about collaborating with MTV Networks Asia to bring this one-of-a-kind service to its members,” said Philip Morgan, muvee’s Chief Operating Officer.
Robert Kim, Senior Director, Digital Media for MTV Networks Asia, said, “muvee’s online service is ideal for this contest, and helps us engage our members in a very unique way. Together with muvee, we’re giving our members a fuss-free and remarkably simple tool for self expression through online music video creation.”
MTV Asia’s ‘Film A Clip, Win The Trip’ muvee-making contest takes place online at www.mtvasia.com/movieawards from March 4 to April 15, 2007.
About muvee
muvee is the pioneer and global leader in a dynamic new field: Instant Personal Video. muvee's patented technology revolutionizes home video production, enabling anyone to automatically turn digital video and pictures into professional-quality productions in hundreds of different styles. Users need no prior experience working with video and each production is created in a fraction of the time that it would normally take using conventional video editing tools. muvee’s products are available for PCs, camera phones, embedding in CE devices, photo kiosks, websites and other platforms. muvee's global partners include Hewlett-Packard, Nokia, Warner Music Group, Sony, Nikon, LG and Olympus.
About MTV Networks Asia Pacific
MTV Networks Asia Pacific comprises three distinctly branded channels in the region reaching more than 300 million households: MTV, the world’s largest television network and the leading multimedia brand for youth; Nickelodeon, the leading entertainment brand dedicated exclusively to kids; and VH1, the music video network that keeps adult viewers connected to the music they love. In Asia Pacific, MTV and Nickelodeon’s businesses also include branded consumer products, programme sales and digital media comprising of 19 websites and mobile platforms. MTV Networks Asia Pacific has a total of 26 channels which are seen via 24-hour and programming blocks.
Press Contact:
Tania Chew
(718) 354-1221
tania.chew@muvee.com