Brand assets and guidelines
The muvee brand identity comprises of our logotype and bean. The relationship between the logotype and the shape is fixed. This should never be altered in any way.
Formats
The muvee brand identity has four versions that you can use depending on type of application.
Grey Tone
This logo should be used on single color application like newsprint when full color is not available.
Download Grey Tone logo
Line Art
This logo should be used when there is a need to emboss or embroider on applications.
Download Line Art logo
Clear Space and Minimum Size
Clear Space refers to the area around the brand identity that should remain clear of graphic clutter and therefore allow the brand identity to be read clearly.
The minimum size of the muvee brand identity is 15mm in width. Do not use the brandmark smaller than this as legibility is compromised.
Incorrect Usage
The examples shown on this page are violations of the endorsement. Please do not try to recreate the muvee identity but use the approved version supplied.
Do not recreate the gradient.
Do not rotate or skew the identity.
Do not use a keyline for any of the elements of the identity.
Do not change the color of the identity.
Do not add shadow to the identity.
Do not distort the proportion of the element in the identity.
Brand Identity with Tagline
The tagline of muvee is “life expressed”. It is placed below the muvee brand identity. It is vertically aligned with the spacing of the “p” taken from the tagline “life expressed” text. The tagline can also be featured with a trademark symbol if required.
The tagline is set in lowercase and the font used is “Neutraface” which is muvee’s corporate font. The font weight is Neutra Display Bold Alt.
Product Images and Logos
Mobile Apps
