How internet marketing videos can drive sales

If you have a business (or even if you’re searching for a new job!) internet marketing videos are a great way to let your fans, followers, customers and potential clients know about your products and services.

Internet videos are big…

How big, you ask? Well, looking at YouTube alone we see:

– 800,000 unique users visit YouTube each month
– 100 million people take a social action on YouTube (likes, shares, comments, etc) every week
– Tens of millions of websites with the embedded YouTube player.
400,000 videos viewed per day on the mobile version of the site.

Internet marketing videos can help introduce LOTS of people – and potential customers – to your business.

Where to start?

But if you’ve decided to explore creating and uploading videos, it can sometimes be difficult to figure out where to start. How long should videos be? And what format?

There are several basic ways to approach the creation of an internet marketing video:

How-to videos
As a rule of thumb, everyone appreciates videos that are useful, informative and “authentic”. If you or your business possesses skills and knowledge that might be relevant to potential customers.

Taking this strategy, you’re providing potential customers with useful information that they might even want to share with their friends! This is a particularly powerful strategy in that by providing great info you’re building the trust of your viewers, making them much more likely to engage further with you or your company.

Product demos
Internet marketing videos also give businesses the chance to show off their product to potential customers. Since YouTube videos can often be optimized to show up on the first page of Google search results for your product, product demo videos are a great way to introduce features, benefits, and even how to buy your product in an engaging way, rather than hoping people will travel to your website to search for the information there.

Video contests
Video contests are a fun way to engage your customers, and encourage them to create content on your behalf. For the right prize (and if you have a compelling product or service to begin with), your customers will be motivated to spend a considerable amount of effort to create amazing internet videos that they may then share with friends or even complete strangers over the internet. Once again, these videos may be uploaded to YouTube, but there are a lot of other sites out there to choose from.

It’s easier than ever to take advantage of social media. Create your fun and entertaining video and share with your customers, fans, followers, and your website or corporate blog. It’s simple with one click upload to Facebook and YouTube.

And of course, why not try creating professional yet entertaining internet marketing videos with muvee’s video editing for business.

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