Video can be a great addition to your marketing strategy, but don’t just take our word for it. Top internet marketers love to use video; they know how effective it can be. Follow their lead and integrate video into your marketing plans for the year. You’ll find that video is affordable to use, easy to share and a great way to connect with potential customers.
Why Do Marketers Use Video?
As you contemplate using video in your next marketing campaign, a good question to ask yourself is, “Why are internet marketers using video?” A recent study found that use of video was at 70% in 2012, up from only 52% in 2011. With 70% of content marketers using video, video is now the norm in marketing, not just some passing trend.
Marketers love video for its ease and affordability. You can make a great video to promote your business without needing expensive equipment, special training or a lot of time. In fact if you use muvee Reveal X creating a video is practically no work at all. You provide pictures and video clips and our program will do the rest.
Marketers also love the effectiveness of video. Video is easy to create and is also easy to enjoy and easy to share.
Video Content Makes Sense for a Mobile World
Video appeals to the way people like to use the internet. They aren’t looking for long articles or lengthy discussions. Instead people want short bursts of entertaining content that they can enjoy on the go. Modern lives are busy and video travels well.
We expect that the use of mobile devices for accessing the internet will continue to rise and video content is very mobile friendly. From 2011 to 2012 we saw a huge jump in mobile content. In 2011 only 15% of marketers were creating mobile content; in 2012 that had increased to 33%. In muvee Reveal X you can create content for a variety of devices from iPads to iPods to mobile phones and more.
Are you ready to dip your feet into the world of video? Now is a great time to make video a part of your overall business marketing strategy. Once you create that video, don’t forget to share it. Social media isn’t the only way to promote your content, but can certainly be effective. In 2012 87% of marketers distributed content on social media. If it’s working for them, it will work for you.
Here is a great example of a small business marketing video to give you some inspiration.