If you want to bring more traffic to your website, increasing your search engine rankings is critical. Luckily video can help and muvee’s professional video editing software makes it easier than ever to create and share videos.
Google, one of the biggest search engines around, owns YouTube which means that they look favorably on video when creating their search engine rankings. In many cases a high quality video will rank better than high quality articles, even if they are keyword rich. According to a prominent online newspaper, your website is 50 times more likely to be shown on the first page of Google search results if it features a video.
The SEO benefits of video are astounding, but as you well know, SEO isn’t the only benefit of video. Your site visitors love video. It is easy to access on mobile devices and a majority of internet users utilize video.
Additionally video is a great format to educate others about your business, share your ideals and vision and build your credibility. A few well-made videos can make all the difference for your business and your bottom line.
Some tips for using videos on YouTube
If you want to use video to increase your search engine results, you’ve got to do it right. Here are some tips for success:
Post to YouTube – Since Google owns YouTube, it gives videos hosted on this site a preferential advantage that you should definitely utilize. You may also want to post videos on your own servers as well.
Share – Social media is a great way to spread the word about your video. Encourage sharing and make it easy to embed links of your video on other web pages. The more hits your video receives, the better it will place in search results.
Make Professional Quality Content – A video can do a lot for your business, but it can also hurt you if it doesn’t share the right message. Make sure that your internet marketing videos are professional quality and that they accurately represent your business and ideals. Our fast video editor will help you make great videos, even if you don’t have any experience.
If all this talk of SEO is enough to make your head spin, here’s a practical example of how one company is using muvee Reveal to post videos on YouTube: