When you have a brick and mortar store you share your business’ personality with each person that walks through your doors. With the internet it isn’t as simple. You don’t have the opportunity to interact face to face, but you still need customers to see your differences and benefits. Video marketing is a great way to share your unique message online and is a priceless tool for promoting any type of business whether you have a traditional storefront or an online store. With professional video editing software and these handy tips you’ll be on your way to attracting new customers in no time at all.
Make an Impression
Whatever your message, make sure you tie your business to your video in a catchy and clever manner. Your video is the perfect place to use a catch phrase or to share a clever song. The point of your video is to help people remember your business.
Use Text- Make It Visible
Text is a great way to share important information like phone numbers, web addresses, etc. in your video. If you’re using muvee Reveal X you can use captions and intertitles to easily add text. Remember many people access online content using smartphones, so don’t make the text too small. It should be large enough to be easily visible on a small screen.
Short and Sweet
You’re writing a quick message, not a feature film so keep things short and to the point. People are easily distracted and will enjoy a video that is about a minute in length more than they will a nine minute video. Longer videos may be appropriate for sharing with established clients, especially if you are using the video to educate, but for attracting new customers short is best.
Video Footage Isn’t Necessary
Did you know you don’t even need a video camera to make a marketing video? Photo slideshows can be a great way to share your message. Photographers often use this technique to showcase their work, but you’ll find that photo slideshows also works well to showcase products, teach new skills, etc. Don’t limit yourself; try a variety of techniques to find the best fit for your business.
You Can Do It
Your video doesn’t have to be perfect. Just do your best and get started. You might make a few mistakes along the way, but each video you create is an excellent learning opportunity and a chance to find new customers for your business. You can do it and muvee’s professional video editing tools can help.
This video about growing peas published by a seed company is an excellent example of a simple marketing video.