Brand assets and guidelines

The muvee brand identity comprises of our logotype and bean. The relationship between the logotype and the shape is fixed. This should never be altered in any way.

Formats

 

The muvee brand identity has four versions that you can use depending on type of application.

 

 

muveelogo-FULLCOLOR

Full Color

This logo should be used on all 4-color application.

 

 

 

Download Full Color logo

EPS | PNG

muveelogo-GREYTONE

Grey Tone

This logo should be used on single color application like newsprint when full color is not available.

 

 

Download Grey Tone logo

EPS | PNG

muveelogo-LINEART

Line Art

This logo should be used when there is a need to emboss or embroider on applications.

 

 

Download Line Art logo

EPS | PNG

muveelogo-LINEARTREVERSE

Line Art – Reverse

This logo should be used on black or dark background applications

 

 

 

Download Line Art – Reverse logo
EPS | PNG

Clear Space and Minimum Size

 

Clear Space refers to the area around the brand identity that should remain clear of graphic clutter and therefore allow the brand identity to be read clearly.

The minimum size of the muvee brand identity is 15mm in width. Do not use the brandmark smaller than this as legibility is compromised.

 

muveebean-spacing

 

Incorrect Usage

 

The examples shown on this page are violations of the endorsement. Please do not try to recreate the muvee identity but use the approved version supplied.

 

 

IncorrectUsage01

Do not recreate the gradient.

IncorrectUsage02

Do not rotate or skew the identity.

IncorrectUsage03

Do not use a keyline for any of the elements of the identity.

IncorrectUsage04

Do not change the color of the identity.

IncorrectUsage05

Do not add shadow to the identity.

IncorrectUsage06

Do not distort the proportion of the element in the identity.

Brand Identity with Tagline

 

The tagline of muvee is “life expressed”. It is placed below the muvee brand identity. It is vertically aligned with the spacing of the “p” taken from the tagline “life expressed” text. The tagline can also be featured with a trademark symbol if required.

The tagline is set in lowercase and the font used is “Neutraface” which is muvee’s corporate font. The font weight is Neutra Display Bold Alt.

 

 
muvee-lifeExpressed-spacing

 

 

Download Full Color logo with Tagline
EPS | PNG

Download Line Art logo with Tagline
EPS | PNG

Product Images and Logos

 

 

Download Logo

EPS | PNG

Download GUI

EPS | PNG

Download Boxshots

EPS | PNG

Download Logo

EPS | PNG

Download GUI

EPS | PNG

Download Boxshots

EPS | PNG

Download Logo

EPS | PNG

Download GUI

EPS | PNG

Download Boxshots

EPS | PNG

Download Logo

EPS | PNG

Download GUI

EPS | PNG

Download Boxshots

EPS | PNG

 

Mobile Apps

 

 

Download Logo

EPS | PNG

Download GUI

EPS | PNG

Download Boxshots

EPS | PNG

Download Logo

EPS | PNG

Download GUI

EPS | PNG

Download Boxshots

EPS | PNG

Download Logo

EPS | PNG

Download GUI

EPS | PNG

Download Boxshots

EPS | PNG

Download Logo

EPS | PNG

Download GUI

EPS | PNG

Download Boxshots

EPS | PNG

Videos

Download Video

MP4

Download Video

MP4

Download Video

MP4

Download Video

MP4

Download Video

MP4

Download Video

MP4